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Behaviorist

Categories:

Job Title: Behaviorist at MicroMass Communications
Reports To: SVP, Health Behavior Group
Department: Health Behavior Group
Position Summary:
We are currently seeking an individual who brings a unique understanding of behavioral science — someone who can turn a mountain of research and facts into compelling insights into how to change patient or provider behavior. This individual needs to understand key behavioral insights, but more importantly, have the skill and creativity to apply these insights to the strategy and execution of health communication programs. We are looking for a candidate who is passionate about behavioral science and thrives in a fast‐paced environment with a “whatever it takes” attitude. The behaviorist will help assess, plan, develop and evaluate multi‐channel health education and marketing programs and materials.


Responsibilities:
-Understand basic marketing concepts and be able to integrate with behavioral science principles
-Using medical, behavioral and communication journals, conduct literature reviews related to target
audience/condition, interpret study results, and determine key behavioral insights
- Assess needs of the target audience and determine relevant behavior change strategies that can be
incorporated into marketing and education programs
- Conduct competitive analysis of programs (including healthcare marketing programs, behavioral
interventions, etc.)
- Develop communication plans (curriculums) for patient and physician marketing/education programs
-Participate in the following primary/market research activities:
o outlining research objectives
o developing research instruments (i.e., discussion guides, surveys)
o assisting with analysis of qualitative data
o summarizing key findings/insights from market research
- Lead internal teams in developing measurement plans and approaches to evaluate program effectiveness
- Act as an internal resource to multi‐disciplinary teams regarding the target audience, the condition, the
treatments, etc.
- Communicate behavioral constructs/models to internal and external teams in a simple manner


Requirements:
- Advanced degree (Masters level or higher) in Public Health, Health Communications, Psychology or Social Sciences
- Interest in applying health education/behavioral principles to marketing campaigns
- Desire and ability to work in a flexible environment
- Highly self‐motivated and ability to be self‐directed
- Ability to collaborate and work in a multi‐disciplinary environment
- Demonstrated leadership skills
- Strong verbal, research and writing skills
- Experience in conducting literature searches and in extracting/synthesizing important information
- Experience in planning and implementing health communications programs utilizing behavioral
concepts/strategies
- Experience in understanding and applying behavior change strategies such as Motivational Interviewing, Shared Decision Making, Health Coaching, Cognitive Behavioral Techniques, etc. not required, but a plus
- Excellent computer skills, including use of PowerPoint
- Excellent organizational skills